Xponent21Open the tool
Free · Runs in your browser · No uploads

Your full-service
image optimizer.

Properly sized, properly named, properly tagged. Built for writers and marketers who want their content to rank in search — and to be cited by AI.

Optimize images now →Why this matters
A free tool from Xponent21 — AI SEO specialists.
batch · 12 images
Saved on this batch
−74% · 18.2 MB
Why image optimization matters

One of the most common mistakes in published content.

Most writers know images should be smaller. Few know how small, in what format, with what filename, or with what metadata. The defaults from your camera or stock library are wrong for the web — and very wrong for AI search.

Core Web Vitals

Page speed is a ranking signal

Oversized images are the #1 cause of slow Largest Contentful Paint. Google measures it. Your readers feel it. A 4 MB hero becomes a 280 KB hero — same image, faster page, better rank.

AI answers

Filenames and alt text feed the LLMs

ChatGPT, Perplexity, and Google's AI Overviews read your image filenames and alt attributes when summarizing a page. "IMG_4821.jpg" tells them nothing. "richmond-va-food-scene-hero.webp" tells them everything.

Right size, right slot

Hero ≠ body ≠ thumbnail

A hero needs 2560px wide for retina displays. A body image needs 1200px. A thumbnail needs 400px. Serving the wrong size wastes bandwidth or wrecks sharpness. We pick the right one per slot.

Photos vs graphics

Compression is not one-size-fits-all

Photos of people and landscapes compress beautifully as WebP at 80% quality. Logos, screenshots, and UI graphics need PNG at 2× to stay crisp on retina screens. We detect which is which.

EXIF + GPS

Local SEO loves metadata

Embedded author, copyright, and GPS coordinates strengthen local search signals and prove provenance. For service-area businesses, geotagging photos is a free local SEO boost most sites skip.

Zero uploads

Your images never leave your browser

Every resize, conversion, and metadata write happens client-side. No server, no cloud storage, no privacy footnote. Faster too — we don't wait on a round trip.

How it works

Four steps. About thirty seconds.

Jump to the tool ↓
  1. 01
    Drop in a batch

    Up to 50 images. We detect orientation, dimensions, and whether each is a photo or a graphic.

  2. 02
    Pick a use case

    Body, hero, thumbnail, or social. We apply the right max dimension and compression curve automatically.

  3. 03
    Tag and name

    A topic keyword becomes SEO-friendly filenames. Author, copyright, and GPS embed into EXIF.

  4. 04
    Download the ZIP

    Optimized images plus a paste-ready HTML manifest with <img> tags and alt attributes.

The tool

Drop in your batch.

Everything below runs locally in your browser. Nothing is uploaded.

This run
Overrides apply only to the current batch.
Drop images here, or click to browse
JPEG · PNG · WebP · AVIF — up to 50 per batch (50 slots left)